Blog 5
Click aaya, customer nahi: 5 jagah jahan log aapka page chhod dete hain
⏱ 2 min read
Kisi ne aapka ad dekha, click kiya, aur page 6 second tak white raha. Wo wapas chala gaya. Aapko pata bhi nahi chala, bas ad ka paisa kat gaya.
Ad ek board hai, page dukaan ka andar ka hissa. Board kitna bhi achha ho, andar andhera ho toh customer palat jata hai.
Google ki research (2016-17) ne paya tha ki 3 second se zyada lene wale mobile pages par 53% visits chhod di jaati thi. Ye purana benchmark hai, par direction aaj bhi wahi hai.
5 jagah check karo
- Speed. Apne phone pe, mobile data pe page kholo. Kitna time laga?
- Pehli screen. Bina scroll kiye dikhna chahiye: kya bech rahe ho, kiske liye, ab kya karna hai.
- Ad aur page ka message. Ad “Free consultation” bole aur page pe clinic ki history ho, toh customer ko dhoka lagta hai.
- Options. Ek page, ek kaam. Jitne links, utni confusion.
- Form. Naam aur phone number kaafi hain. Baaki baad me poochh lo.
Entry pe pop-up ya chipka banner mat lagao. Log ise sabse zyada napasand karte hain, mobile pe aur bhi.
30 second ka test
Page phone pe kholo, socho pehli baar aaye ho. 5 second me samajh aaya kya karna hai? Nahi, toh ad badalne se pehle page badlo.
Ek honest limit: page sudharne se sale badhegi, ye hum guarantee nahi karte. Ye bas sabse common leak hai.
Apna page ek baar dikhana ho toh link bhej dena. Ads Mantra: [Phone / WhatsApp / Website]
(Ad se pehle ki galtiyan: Blog 1.)