Blog 3
₹48,000 ka bill, ₹30,000 ka ad: ye profit hai ya nuksaan?
⏱ 2 min read
Kalpanik example, asli client nahi: ek salon ne ads pe ₹30,000 lagaye. 6 naye customers aaye, har ek ka bill ₹8,000. Total bill ₹48,000.
Dekhne me profit lagta hai. Par revenue profit nahi hota.
Maan lo salon ka margin 40% hai (aapka alag hoga):
| Rakam | |
| Ad kharcha | ₹30,000 |
| Naye customers | 6 |
| Total bill | ₹48,000 |
| Asli kamai (40%) | ₹19,200 |
| Ad kharcha hatake | -₹10,800 |
Har naya customer laane me ₹1,800 ka nuksaan hua.
Ads ka hisaab lagane se pehle ye 3 number nikalo
- Ek customer ki cost: ad kharcha ÷ customers.
- Ek customer se profit: bill nahi, uska margin.
- Kya wo dobara aata hai?
Salon me customer saal me 5 baar aa sakta hai. Tab ₹3,200 × 5 = ₹16,000, aur ₹5,000 ki cost theek lagti hai. Isliye sirf pehli sale dekh ke faisla mat karo.
Ek uncomfortable sach
Kabhi hisaab dekh ke jawab ye nikalta hai ki ads abhi aapke liye sahi nahi hain. Ye bhi ek valid jawab hai, aur ye jaanna paisa bachata hai.
Budget ka koi magic number nahi hota. Itna lagao jitna sikhne ke liye kaafi ho, phir jo chale usse badhao.
Apne numbers me atak jao toh bhej dena, hum saath baith ke dekh lenge. Ads Mantra: [Phone / WhatsApp / Website]
(Kaunse numbers dekhne chahiye, ye Blog 4 me hai.)